Barnett Freedman worked in various ways for Guinness, not just advertising but also with the Guinness Lithograph print series. But here are three visual rhyme adverts I thought you would enjoy.
Barnett Freedman – Stick to Guinness & be well.
Barnett Freedman – For strength and energy stick to Guinness
Barnett Freedman – Oxford and Cambridge train crews on Guinness
Magazines in second hand book and charity shops are treated with various levels of scorn, I am guessing it’s because they don’t stack on a shelf easily and can look untidy. It’s a shame as some are full of adverts and illustrations that are not found anywhere else.
Here is one piece illustrated by Barnett Freedman from the Housewise Magazine in the 1950s. Although there maybe more, I have never seen Freedman illustrate a magazine artical. It’s a simple monochrome print with the focus was on the draftsmanship.
Many of Freedman’s book dust jacket designs are like this too, but with a simple colour wash behind them, he was very economic with colour – in printing terms. With his marvellous free-drawn typefaces and grainy illustration, with closer views you can see the picture is of a theatre and the balcony with the audience looking down on the artical. The heroin is in a locket cameo to the left and the hero to the bottom right. Short simple and I hope an unusual sight for those who know Freedman’s work.
This post is a light introduction into Edward Bawden’s early war work and paintings, before he was stationed to the Middle-East.
Edward Bawden – In an Air Raid Shelter, Dunkirk – Bombs are dropping, 1940.
On Thursday, 7th March, 1940, three days before his 37th birthday, it was announced in the British papers that Edward Bawden and Barnett Freeman were to become Official War Artists on behalf of the British War Office.
Newspaper with the small announcement under ‘War Artists’.
In the first days of April, Ardizzone (Edward) and Bawden took rooms for a while in the hotel Commerce in Arras, fussed over by a shared batman. They enjoyed the local wine and hospitality, before being billeted separately. Arras was dour, small and grey, It was also the GHQ for the British Army in France. †
Edward Bawden – Boys Serving Coffee, Dunkirk, 1940.
From the outset Edward Bawden had wanted to be close to the action: ‘Mr Bawden … would like to get to the front and live in close touch with the RAF.’ In the event he began his time in France with the 2nd Northampton Regiment, rather than the air force.The Northamptons, he found, were ‘nice, simple fellows … who tear about wagging their tails, fetching sticks and retrieving balls.’ †
The war artists found themselves being toured around by a Conducting Officer, who would choose the suitable sites and subjects. Once, Bawden was placed under arrest as he was painstakingly drawing a gun. On another occasion he was able to sit in on a court martial and sketch. †
Edward Bawden – A Court-Martial, Halluin, 1940.
On his way to Dunkirk, Bawden has rolled up his paintings in a cylindrical tin which he clutched under his arm. †
Edward Bawden – Embarkation of Wounded, May, 1940.
Approaching the port, he ditched all his equipment except his art materials (what would the Germans have done with them?) Marching into the town, they ran the gauntlet of ragged French soldiers jeering them. It discomforted him, as did the looters sweeping like locusts through abandoned houses. †
Edward Bawden – The Quay at Dunkirk, 1940.
He reached the quayside in the company of a Canadian major, and they watched with dismay the frantic self-preservation of a group of British generals on the Dunkirk quayside, the swagger sticks pointing at likely boats bound for England. He turned to the major, with a wry smile. ‘Rats always go first’ he said. †
Edward Bawden – Embarkation of Wounded, Dunkirk, May, 1940
After Dunkirk, Bawden found himself off to Iran and Iraq in 1943. The War Artists Advisory Committee (WAAC) found itself in review mid-war, with the pay and styles of the war artists coming into dispute. It was taken over by F.H.Dowden.
Edward Bawden – The Entrance to an Air Raid Shelter, Dunkirk, 1940
Dowden has previously been an art inspector with the Board of Education (war art otherwise had almost nothing to do with the Home Division), but those credentials did little to facilitate a happy fit between the WAAC and its new minder. Among other things, he vetoed the allocation of funds to pay for the depiction of themes that seemed to him superfluous. ‘There is too much repetition of subjects which are historically unimportant,’ he objected, ‘and it may quite well be that the Committee are more concerned with finding work for artists in whom they are interested, than they are about making a record of the progress of the war.’ As a result of Dowden’s interference the WAAC’s decision to send Edward Bawden to Ian and/or Iraq in 1943 earned Home Office agreement only with difficulty, while a plan to give Stephen Bone an open contract to record subjects of his own choosing was rejected as an irresponsible use of public funds. ‡
Below is one of the paintings from Bawden’s time in Iraq. It was editioned as a print by the Curwen Press in 2008 in a limited number of 145.
Edward Bawden – Preparing to Entertain, 1944
† The Sketchbook War by Richard Knott, 2013
978-0752489230
‡ War Paint: Art, War, State and Identity in Britain by Brian Foss, 2007. 978-0300108903 p168.
◦ Images c/o the Imperial War Museum, London.
Lyons Print: William Scott — The Bird Cage.
The war had not only hit at Britain’s cities with bombs, but also at the people with rationing. Food and fabric, paper and paint, tea and sugar were all rationed.
It was in the war years that the Lyons teashops became shabby and as fashions started to change in the post war era they looked dated. Materials like wood and paint where mostly reserved and rationed for government use in the post war construction, so another idea had to be devised to make the Lyons tearooms look more respectable.
Lyons Teahouse. 1951 The 2nd series of lithographs on the walls.
The directors, Felix and Julian Salmon had the idea of refreshing the tearooms with lithographic pictures to make them more appealing. In 1947 they sort advice from Jack Beddington who was the Artistic Director of Shell-Mex.
Shell Advert by Tristram Hillier — White Cliffs of Dover
The advertising in the 1930’s for Shell-Mex featured British artists modern work with simple text. It had been a public success and an exhibition of the Shell-Mex lithographs in 1939 was well attended.
The art of advertising in London from the mid 1920’s onward had seen modern art projected onto the public with company’s like Shell-Mex & London Transport using artists like Paul Nash, Edward McKnight Kauffer, Horace Taylor and Graham Sutherland to illustrate bold and simple posters.
It was an age when galleries charged admission and in the war years galleries where disbanding and hiding their art collections safe from German bombing raids. This would mean that the colour advertising posters where some of the few artworks to be left open to the public in wartime and where displayed all over the country. It would be the first time the public would encounter these artists.
Shell Advert by Richard Guyatt — Ralph Allen’s Sham Caster nr Bath.
By appointing Beddinton they relied on his contacts with artists to product the lithographs. Samples and designs where commissioned and the first series of these sixteen prints featured Edward Ardizzone, Edward Bawden, Clifford & Rosemary Ellis, Barnett Freedman (who assisted with artistic advice on lithography) Duncan Grant, Edwin La Dell, John Nash to name half. Artists also claimed royalties on copies sold in the tearooms, an unusual practice in it’s day. One thousand five hundred prints where made of each poster in the first series.
Lyons Print: David Gentleman — Cornish Pilchard Boat
Some of the troubles in printing came from printing trade unions and of artists unfamiliar with the lithography process. Some of these posters had to be hand drawn onto the lithographic plate to be printed, pre-made works where translated from paintings by Chromoworks Ltd, London.
The artworks for Lyons had a press release in 1947 at the Trocadero Restaurant, London, where Lyons often had their board meetings.
A special preview was arranged for Queen Mary.
Many prints where glued to wood or mirrors for hanging in the tearooms, the public could then buy the posters un-mounted and unframed, it’s the prints unglued to canvas and board that are worth more money today.
Edward Bawden — The Dolls at Home.
Thirty of the Lyon’s Tea Rooms in London exhibited the prints at first. Due to the press and public interest the prints were soon found in all Lyons’ teashops. The success of the first series of prints meant that a second and third series of prints came in 1951 and 1955.
It is worth noting that companies like Guinness started to produce lithographic prints (The World Record Series) to brighten up their pubs soon after. So the series and it’s publicity had an ongoing effect.
Michael Ayrton — The Spectators
Barnett Freedman — People