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Looking in magazines during the First World War, there were adverts from tailors to domestic products all taking on a patriotic flare, as well as appeals for money to help various charities. There isn’t a great deal to say about it all, other than it looks to be profiteering somehow. The child above in the Pears soap advert looks to be sitting on a coffin with wreaths, very odd.
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As the years go on the adverts become a little bit more distressing, the advert for Pears’ Soap again just is bizarre, I can’t help but think of the mothers who couldn’t afford it and wondered if they were letting their sons down after they had been slaughtered.
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Good-bye dear, off to get blown up by the Germans, You won’t forget to send me some Wright’s Coal Tar Soap.
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The charity adverts here also seem remarkably bossy. Have you helped yet?
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The Samaritan Free Hospital was for Women and they found themselves with less funding.
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