Barnett Freedman worked in various ways for Guinness, not just advertising but also with the Guinness Lithograph print series. But here are three visual rhyme adverts I thought you would enjoy.
Barnett Freedman – Stick to Guinness & be well.
Barnett Freedman – For strength and energy stick to Guinness
Barnett Freedman – Oxford and Cambridge train crews on Guinness
Here are a set of adverts out of various magazines from 1932-34 for the Westminster Bank. They are very similar in style to the adverts running at the same time by Guinness and Twinings. The first four illustrations are by Edward Bawden, then Ardizzone and Rothenstein.
There are many more illustrations with all the artists work on the internet but these were the ones I had found in my magazines so far, the text and pictures show the spirit of the age with travel and empire; to the technology of cars and steam liners, simple but beautiful I think.
The Documentary Credit, whereby the Exporter is assured that he will receive payment immediately his goods are shipped, and the Importer that his money will not be paid over except in exchange for the good he has contracted to buy, is the subject-matter of The Financial Machinery of the Import and Export Trade, a copy of which will be gladly sent on receipt of a postcard to the Manager.
Visitors who stay at Grosvenor House will find a branch office of the Westminster Bank at their disposal in the north angle of the building, where they may cash their Letters of Credit or enjoy any of the other services the Bank can offer. They will also doubtless appreciate the double convenience which a temporary banking account affords in enabling them to make any payment by cheque or the Bank, or to pay in, on the spot, any money they may receive during their stay.
Many thousands of people have nominated the Westminster Bank as their Executor, and their numbers are increasing day by day. These men and women have given very careful consideration to this most important subject, and have decided that the advantages of appointing a Corporate Executor enable them to rest content that their wishes will be faithfully and efficiently carried out. Should you not take the same step now? Your local Branch Manager will be please to institute inquiries on your behalf, and if you wish will put you in touch with one of the Bank’s Trustee Branches were experienced staffs are available to discuss your own particular problem.
Edward Ardizzone
How often, in your personal affairs, do you come upon some problem of business or finance in which a little expert guidance would be welcome? Upon such occasions you will be wise to ask the Manager of your local Westminster Bank branch for advice, His wide business experience and intimate knowledge of local conditions are entirely at your disposal; his aim – which is that of the Bank it’self – is on of service to the community. He will be glad to tell you of the many ways in which the Westminster Bank can be of service to you.
Michael Rothenstein
By the ability of any of its branch offices to obtain passports and to establish credits with foreign agents or make any other necessary arrangements for money requirements abroad, the Westminster Bank is able to relive its customers of some of the more irksome preliminaries of a journey overseas. The Manager of your local branch will be glad to tell you more about these and other banking facilities.
Detail of the Michael Rothenstein illustration.